Frequently Asked Questions

It depends on who you hire and how they charge. Most agencies use a percentage-of-ad-spend model, typically 10–20% of your monthly ad budget. That means as your ad spend grows, their fee grows — whether the actual work changed or not. The incentive is baked in: higher spend means higher fees for them, regardless of whether that spend is doing anything useful for you.

DialedPPC uses flat monthly pricing based on what actually drives the work — catalog size and order volume, not ad spend. A larger catalog means more campaigns, more targeting decisions, and more optimization surface. Higher order volume means more data flowing through the system that needs to be analyzed and acted on. Those are the things that determine how much time and attention your account requires, so those are what pricing reflects.

See the Services page for tier structure.

The standard answer is 15–30%, but that's the wrong question to optimize around. ACoS measures the ratio of ad spend to ad-attributed sales for a specific campaign. It tells you how efficiently a single campaign converts clicks into sales. It does not tell you whether your advertising is actually growing your business.

A campaign with a 45% ACoS driving new customer acquisition and organic rank improvement may be more valuable than a 12% ACoS campaign that's only converting branded searches — sales you'd likely get without the ad. The metric that matters more is TACoS (Total Advertising Cost of Sales), which measures ad spend against your total revenue, not just ad-attributed revenue. That's the number that tells you whether your advertising investment is working as part of the larger system.

ACoS (Advertising Cost of Sales) = ad spend ÷ ad-attributed sales. It measures campaign-level efficiency — how much you spend on ads relative to the sales those specific ads generate.

TACoS (Total Advertising Cost of Sales) = ad spend ÷ total revenue. It measures how much of your overall revenue is going toward advertising, regardless of whether sales came from ads directly.

The difference matters because advertising on Amazon doesn't just generate ad sales. Well-structured campaigns drive keyword ranking improvements, organic visibility, and brand recognition — all of which generate sales that don't show up in your ACoS calculation. If your ACoS is flat but your TACoS is declining, that usually means your organic sales are growing — which means advertising is doing its job even if the campaign-level metric doesn't look like it.

At a minimum: building campaign structures, researching and selecting keyword targets, setting and adjusting bids, analyzing search term reports, adding negative keywords, and reporting on performance. That's the baseline.

What separates effective management from baseline management is whether those activities are guided by a strategy or just happening on a schedule. Adjusting bids daily doesn't help if there's no framework for what those adjustments are trying to achieve. Running search term reports doesn't help if there's no targeting architecture determining where winning terms should be promoted and where losers should be negated.

DialedPPC operates at the system level: campaign architecture, targeting strategy, spend flow, and negation — the structural decisions that determine whether individual optimizations compound into results or just churn.

The label matters less than the structure. The important questions are: who is doing the actual work on your account, and can you talk to that person directly?

At many agencies, the person you talk to during the sales process isn't the person managing your campaigns. You get an account manager relaying information between you and the analyst. That layer adds cost, slows communication, and dilutes context. With a solo specialist, you get the person doing the work — no translation layer, no relay.

Self-management works if you have the time and interest to develop real expertise. But PPC on Amazon is a daily discipline, not a set-it-and-check-monthly activity. If you're running a business, the time you'd spend learning and managing campaigns is usually worth more applied elsewhere.

Because PPC on Amazon is not the same discipline as PPC on Google or Meta. Amazon is a marketplace with its own search algorithm, its own organic ranking mechanics, and a buying environment where ad performance is directly tied to listing quality, keyword indexing, and catalog health. Managing ads well here requires understanding that ecosystem — not just the ad console.

Spreading across multiple platforms means either doing all of them at surface level or building a team large enough to go deep on each. DialedPPC stays focused on Amazon because doing it well requires that depth.

Not very, once the strategy is established. During the initial audit and strategy phase, your input matters — understanding your business objectives, margins, and priorities shapes how campaigns get built. After that, ongoing management doesn't require your daily attention.

You'll receive structured reporting that connects ad performance to business outcomes. When something warrants a real conversation — a strategic shift, a market change, an opportunity worth discussing — we'll have one. When it doesn't, you won't be sitting through a status meeting for the sake of it.

Questions are always welcome. If you want to understand why a campaign is structured a certain way or what a metric means for your business, ask. Curiosity makes the working relationship better. The only thing that doesn't work is needing to direct every decision — if you need to control the how, a specialist isn't what you're looking for.

Because there's rarely something of consequence to report every single week. And when there is, it usually can't wait for a scheduled meeting anyway.

Standing weekly calls tend to become performance theater — manufacturing updates to fill a time slot rather than communicating when something actually matters. That time is better spent on the work itself. When reporting is structured well and communication happens with purpose, you stay more informed than a weekly call ever would, without spending an hour on a call where both parties are wondering what to talk about.

When something warrants a conversation — a strategic decision, a significant performance shift, an opportunity worth exploring together — we have one. Direct and timely, not deferred to the next scheduled slot.

Service continues month-to-month. No long-term contract, no cancellation fees. The 90-day initial engagement exists because Amazon advertising needs that minimum runway to build a foundation, collect meaningful data, and demonstrate real results. Evaluating performance before that point doesn't give either side enough to work with.

After 90 days, if the work is delivering value, most clients continue. If it isn't, you're free to go. The work should speak for itself.

We'll tell you. Clearly, specifically, and with reasoning you can act on — whether you address it yourself, use your existing team, or bring in a listing specialist.

This matters because advertising can only convert the traffic it generates if the listing does its job. Ads drive shoppers to your product page. What happens after they land there — whether they buy, bounce, or keep scrolling — is determined by the listing: images, copy, reviews, pricing, A+ content. The best campaign structure in the world won't compensate for a listing that doesn't convert.

It's one of the most common patterns we see: ads are blamed for poor performance when the real issue is that the listing isn't giving shoppers a reason to buy. High impressions and clicks with low conversion rates almost always point back to the listing, not the campaign. We'll identify that clearly and explain exactly what needs attention and why, so the fix is targeted rather than guesswork.

Listing creation and design isn't part of DialedPPC's service scope — that's a deliberate boundary, not a gap. Keeping the focus on advertising means the work stays at the level it needs to be. But identifying listing issues that affect ad performance is absolutely part of the job.

Tools are part of the workflow. Strategy is not delegated to them.

Automation handles repetitive execution — pulling reports, calculating adjustments, flagging anomalies. That's what it's good at. What automation can't do is decide why a campaign exists, what role it plays in your overall strategy, or when the data is telling you something the formula doesn't account for.

Every bid adjustment at DialedPPC flows from a defined framework tied to your business objectives — not from a tool's default algorithm or a "set it and let AI optimize" approach. Tools execute the math. The math serves the strategy. The strategy serves your business.

Monthly performance analysis that connects what your ads are doing to what your business is doing. Not a dashboard full of metrics — an analysis that tells you what happened, what it means, and what comes next.

Reporting is structured around the questions that actually matter to your business: Is advertising driving growth or recycling existing demand? Where is spend being wasted? Are organic rankings improving as a result of ad strategy? What's changing and why? The format adapts to how you process information, not a one-size-fits-all template.

Yes. The same methodology applies whether your account has five years of campaign history or none. For new accounts, campaign structure gets built from scratch based on your catalog, your category, and your objectives. The fundamentals don't change: disciplined structure, intentional targeting, and honest reporting from day one.

New accounts actually have an advantage in some ways — there's no legacy structure to untangle, no years of overlapping campaigns to sort through. The strategy gets built clean.

No. And you should be cautious of anyone who does before seeing your account.

Advertising performance depends on factors that extend well beyond campaign management: your product, your pricing, your competition, your listing quality, your reviews, your inventory, and the broader market. A good PPC manager controls the advertising variables. They don't control the rest.

What you can expect: a clear strategy with defined reasoning, honest reporting on what's working and what isn't, and adjustments based on data rather than hope. If something isn't producing results, you'll know why and what's being done about it — not just that "the algorithm needs more time."

That's a reasonable place to be. Most of the accounts we look at aren't broken in obvious ways. The campaigns are running. The reports look fine. But the business outcomes those numbers are supposed to drive don't match up — spend keeps rising, growth is flat, and nobody can clearly explain why.

Sometimes it is the ads. Sometimes it's the listing. Sometimes it's a structural issue that's been papered over by surface-level metrics that look healthy. Part of the initial audit is figuring out where the real issues are, whether they're in advertising, in the product page, or somewhere in between.

If you reach out and we determine that advertising isn't the issue, we'll tell you that too. There's no value in managing campaigns that aren't the bottleneck.